O. Yurynets, O. Tomyuk

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Abstract . The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.

Key words : marketing strategy, automobile companies, innovation potential.

Optimization of marketing strategy’s selection process in automobile company

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