B. Zhalezka, K. Navitskaya

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Abstract. The article presents the possibility of using multi-criteria fuzzy analysis for assessing the regional competitiveness. This estimation can be used for place marketing strategy development and based on results of socio-economic development. The proposed approach is characterized by comparative estimation, when the level of development of one region is determined by the development of other areas. The final evaluation is the level of the cluster which the object being analyzed belongs. This allows ignoring minor fluctuations in total indexes. The results of robust and fuzzy groups of regions are analyzed. This grouping is characterized by similar levels of development and helps to define the directions of further development of the regions.

Keywords: membership function, classification, fuzzy clusters, Grodno counties, regional economy, sustainable development, regional competitiveness, place marketing.


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