Abstract. The article is focused on preconditions and general conception of simulating the processes of inno-vative projects initialization with establishing produc-tion and processing complexes on the industrial facili-ties and material and technical basis of agricultural en-terprises. The paper suggests the conceptual model of the processes of initialization of introducing innovative projects of production and processing complexes for ag-ribusiness of Ukraine. The suggested conceptual model reveals the sequential and mutual dependence of the processes of initialization of the determined innovative projects. The received results allow to start the construction of algorithm and mathematical program of simulating the processes of initialization of innovative projects of introducing production and processing complex. The further research is aimed at the development of methods and instruments of effective management of the processes of initialization of innovative projects of introducing production and processing complexes to improve agribusiness production in Ukraine.
Key words: innovative project, management of pro-ject, conceptual model, initialization processes, agricul-tural enterprise, production and processing complex.