Abstract . The article is devoted to the process of forming ecological management instruments of industrial enterprise which belongs to weak-structured problems that are complex in nature and those that are different in qualitative dependencies between structural elements. The essence of cognitive cards is searched as a subjective model of the situation (process), based on the expertise and knowledge. Factors that are used to simulate the process of forming industrial ecological management instruments are marked on the basis of cognitive cards, in terms of achieving the overall socio-ecological-economic efficiency of its operations and its stated requirements. The character, composition and direction of the relationship between indicators within the proposed factors are defined.
Key words : weak-structured problems, ecological management instruments, cognitive cards, factors, socio-ecologicaleconomic efficiency of industrial enterprise activity.